Background: Thirty Seconds to Mars (commonly stylized as 30 Seconds to Mars) is an American rock band from Los Angeles, California, formed in 1998. The band consists of Jared Leto (lead vocals, guitar, bass, keyboards), Shannon Leto (drums, percussion) and Tomo Milicevic (lead guitar, bass, violin, keyboards, other instruments). The band's debut album, 30 Seconds to Mars (2002), was produced by Bob Ezrin and released to positive reviews but only to limited commercial success. The band achieved worldwide fame with the release of their second album A Beautiful Lie (2005), which received multiple certifications all over the world, including platinum in the United States.
Context: Thirty Seconds to Mars launched a website, called abeautifullie.org, to provide information about environmental issues and ways to participate in environmental activities. People can make donations through the site to support the Natural Resources Defense Council. In 2006, Jared Leto created the cover art for The 97X Green Room: Volume 2, a compilation of live music that includes a Thirty Seconds to Mars song, which proceeds from the sales benefited The Nature Conservancy. During their Welcome to the Universe Tour, the group worked to develop strategies that would minimize fuel consumption to offset the impact that the tour would have had on the environment.  In June 2008, the band joined Habitat for Humanity to work on a home being repaired and renovated through the Greater Los Angeles Area's "A Brush With Kindness" programme. In advance of the build, the band organized an auction of "build slots" to give fans the opportunity to volunteer alongside them. In less than a week, six extra workers were enlisted and over $10,000 was raised to fund additional Habitat for Humanity projects. Thirty Seconds to Mars fans, termed as the Echelon, started several philanthropic organizations and projects with the purpose of supporting various charities and humanitarian causes.  After the 2010 Haiti earthquake, Thirty Seconds to Mars raised $100,100 for Haitian relief through a charity auction. The band has also supported the Haitian population through the Echelon project "House for Haiti" and Hope For Haiti Now telethon special. The group auctioned a quantity of items raising funds to help the Red Cross assist people affected by the 2011 Tohoku earthquake and tsunami. The band contributed one dollar per concert ticket sold on the Carnivores Tour to the charity Music for Relief to support disaster relief and programs to protect and restore the environment.
Question: WHy were they considered activists?
Answer: work on a home being repaired and renovated through the Greater Los Angeles Area's

Background: Gisele Caroline Bundchen (; Portuguese pronunciation: [Zi'zeli karo'lini 'bitSej], German pronunciation: [gi'zel@ kaRo'li:n@ 'bYntcn]; born 20 July 1980) is a Brazilian supermodel and actress. Since 2004, Bundchen has been among the highest-paid models in the world, and as of 2007 was the 16th richest woman in the entertainment industry. In 2012, she placed first on the Forbes top-earning models list.
Context: Bundchen travelled to London in 1997, where she auditioned for 42 shows. She got her big break when chosen for her ability to walk in towering heels on a slippery runway for Alexander McQueen's spring 1998 "rain" ready-to-wear show. Echoing similar accolades for Elle Macpherson a decade earlier, McQueen dubbed Bundchen "the Body", immediately boosting her bookings. In 1998, she posed for Missoni, Chloe, Dolce & Gabbana, Valentino, Gianfranco Ferre, Ralph Lauren, and Versace campaigns. She made the cover of the French edition of Vogue, and fashion magazine i-D featured her on its cover, profiling "A Girl Called Gisele." The Vogue online encyclopedia of models states, "As the year 2000 approached, Gisele Bundchen was the world's hottest model, opening up a new category in the popular imagination: the Brazilian bombshell."  She appeared on the cover of Vogue in July, November and December 1999. She won the VH1/Vogue Model of the Year for 1999, and a January 2000 cover gave her three consecutive Vogue covers. In 2000, she became the fourth model to appear on the cover of the music magazine Rolling Stone when she was named "The Most Beautiful Girl in the World". Bundchen has appeared on the covers of many top fashion magazines, including W, Harper's Bazaar, Elle, Allure, as well as style and lifestyle publications such as The Face, Arena, Citizen K, Flair, GQ, Esquire, and Marie Claire, and in the Pirelli Calendar in 2001 and 2006. She has also been seen in TIME, Vanity Fair, Forbes, Newsweek, and Veja. Bundchen has appeared on more than 1,200 magazine covers throughout the world. She simultaneously featured on the covers of both the US and British editions of Vogue in January 2000.  Take the case of 18-year-old Gisele Bundchen, a.k.a. Gisele, fashion's new uber- (not super-) model. Gisele is currently shooting five massive advertising campaigns, starring on the cover of W, and playing the muse to t/bersnappers Steven Meisel and Mario Testino. In short, Gisele is huge.
Question: where did she go after that show?
Answer:
McQueen dubbed Bundchen "the Body", immediately boosting her bookings.