Some context: Groening was born on February 15, 1954 in Portland, Oregon, the middle of five children (older brother Mark and sister Patty were born in 1950 and 1952, while the younger sisters Lisa and Maggie in 1956 and 1958, respectively). His Norwegian American mother, Margaret Ruth (nee Wiggum; March 23, 1919 - April 22, 2013), was once a teacher, and his German Canadian father, Homer Philip Groening (December 30, 1919 - March 15, 1996), was a filmmaker, advertiser, writer and cartoonist. Homer, born in Main Centre, Saskatchewan, Canada, grew up in a Mennonite, Plautdietsch-speaking family.
Groening described life in Los Angeles to his friends in the form of the self-published comic book Life in Hell, which was loosely inspired by the chapter "How to Go to Hell" in Walter Kaufmann's book Critique of Religion and Philosophy. Groening distributed the comic book in the book corner of Licorice Pizza, a record store in which he worked. He made his first professional cartoon sale to the avant-garde Wet magazine in 1978. The strip, titled "Forbidden Words," appeared in the September/October issue of that year.  Groening had gained employment at the Los Angeles Reader, a newly formed alternative newspaper, delivering papers, typesetting, editing and answering phones. He showed his cartoons to the editor, James Vowell, who was impressed and eventually gave him a spot in the paper. Life in Hell made its official debut as a comic strip in the Reader on April 25, 1980. Vowell also gave Groening his own weekly music column, "Sound Mix," in 1982. However, the column would rarely actually be about music, as he would often write about his "various enthusiasms, obsessions, pet peeves and problems" instead. In an effort to add more music to the column, he "just made stuff up," concocting and reviewing fictional bands and nonexistent records. In the following week's column, he would confess to fabricating everything in the previous column and swear that everything in the new column was true. Eventually, he was finally asked to give up the "music" column. Among the fans of the column was Harry Shearer, who would later become a voice on The Simpsons.  Life in Hell became popular almost immediately. In November 1984, Deborah Caplan, Groening's then-girlfriend and co-worker at the Reader, offered to publish "Love is Hell", a series of relationship-themed Life in Hell strips, in book form. Released a month later, the book was an underground success, selling 22,000 copies in its first two printings. Work is Hell soon followed, also published by Caplan. Soon afterward, Caplan and Groening left and put together the Life in Hell Co., which handled merchandising for Life in Hell. Groening also started Acme Features Syndicate, which syndicated Life in Hell, Lynda Barry and John Callahan, but now only syndicates Life in Hell. At the end of its run, Life in Hell was carried in 250 weekly newspapers and has been anthologized in a series of books, including School is Hell, Childhood is Hell, The Big Book of Hell, and The Huge Book of Hell. Although Groening has stated, "I'll never give up the comic strip. It's my foundation," he announced that the June 16, 2012 strip would mark Life in Hell's conclusion. After Groening ended the strip, the Center for Cartoon Studies commissioned a poster that was presented to Groening in honor of his work. The poster contained tribute cartoons by 22 of Groening's cartoonist friends who were influenced by Life in Hell.
Did they agree to publish it?
A: Released a month later, the book was an underground success, selling 22,000 copies in its first two printings.
Some context: Sparks are an American pop and rock band formed in Los Angeles in 1972 by brothers Ron (keyboards) and Russell Mael (vocals). The duo formed in 1968 under the name Halfnelson. Known for their quirky approach to songwriting, Sparks' music is often accompanied by intelligent, sophisticated, and acerbic lyrics, and an idiosyncratic, theatrical stage presence, typified in the contrast between Russell's animated, hyperactive frontman antics and Ron's deadpan scowling. They are also noted for Russell Mael's distinctive falsetto voice and Ron Mael's intricate and rhythmic keyboard playing style.
Brothers Ron and Russell Mael grew up in Pacific Palisades, in western Los Angeles County, California, during the "Golden Age" of the LA club scene, with the Doors, Love and the Standells regularly playing the Whisky a Go Go on Sunset Strip and the Beach Boys playing the afternoon event Teenage Fair. Both Ron and Russell Mael are seen in the audience during the Ronettes' section of the concert film The Big T.N.T. Show, filmed in 1966. Both attended UCLA, Ron studying cinema and graphic art, Russell theatre arts and filmmaking. Detesting the folk music scene, which they considered "cerebral and sedate and we had no time for that", they developed a particular taste in English bands of the time such as the Who, Syd Barrett's Pink Floyd, the Kinks and the Move, which led to their description of themselves as "Anglophiles".  Forming Halfnelson in 1968, they soon came to the attention of producer Todd Rundgren, at whose urging Albert Grossman signed the band to his Bearsville record label. Their eponymous debut album - with the line-up consisting of college friend Earle Mankey on guitar, Mankey's brother James on bass, Harley Feinstein on drums and Rundgren producing - sold poorly, but after switching labels to Warner Bros. Records and renaming themselves Sparks, a play on the Marx Brothers, the re-issued debut spawned the minor regional hit "Wonder Girl".  Their follow-up album, A Woofer in Tweeter's Clothing, led to a tour of the United Kingdom, including a residency at the Marquee Club in London, These London appearances helped them to secure a significant cult following. An appearance on the BBC Television's The Old Grey Whistle Test led to wider interest where host Bob Harris compared the band to a cross between Frank Zappa's Mothers of Invention and the Monkees.
What did they do after the poor sales of their album?
A:
switching labels to Warner Bros. Records and renaming themselves Sparks,