Background: Thirty Seconds to Mars (commonly stylized as 30 Seconds to Mars) is an American rock band from Los Angeles, California, formed in 1998. The band consists of Jared Leto (lead vocals, guitar, bass, keyboards), Shannon Leto (drums, percussion) and Tomo Milicevic (lead guitar, bass, violin, keyboards, other instruments). The band's debut album, 30 Seconds to Mars (2002), was produced by Bob Ezrin and released to positive reviews but only to limited commercial success. The band achieved worldwide fame with the release of their second album A Beautiful Lie (2005), which received multiple certifications all over the world, including platinum in the United States.
Context: Thirty Seconds to Mars launched a website, called abeautifullie.org, to provide information about environmental issues and ways to participate in environmental activities. People can make donations through the site to support the Natural Resources Defense Council. In 2006, Jared Leto created the cover art for The 97X Green Room: Volume 2, a compilation of live music that includes a Thirty Seconds to Mars song, which proceeds from the sales benefited The Nature Conservancy. During their Welcome to the Universe Tour, the group worked to develop strategies that would minimize fuel consumption to offset the impact that the tour would have had on the environment.  In June 2008, the band joined Habitat for Humanity to work on a home being repaired and renovated through the Greater Los Angeles Area's "A Brush With Kindness" programme. In advance of the build, the band organized an auction of "build slots" to give fans the opportunity to volunteer alongside them. In less than a week, six extra workers were enlisted and over $10,000 was raised to fund additional Habitat for Humanity projects. Thirty Seconds to Mars fans, termed as the Echelon, started several philanthropic organizations and projects with the purpose of supporting various charities and humanitarian causes.  After the 2010 Haiti earthquake, Thirty Seconds to Mars raised $100,100 for Haitian relief through a charity auction. The band has also supported the Haitian population through the Echelon project "House for Haiti" and Hope For Haiti Now telethon special. The group auctioned a quantity of items raising funds to help the Red Cross assist people affected by the 2011 Tohoku earthquake and tsunami. The band contributed one dollar per concert ticket sold on the Carnivores Tour to the charity Music for Relief to support disaster relief and programs to protect and restore the environment.
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