Background: Daft Punk is a French electronic music duo from Paris formed in 1993 by Guy-Manuel de Homem-Christo and Thomas Bangalter. The duo achieved significant popularity in the late 1990s as part of the French house movement and had continuous success in the years following, combining elements of house music with funk, techno, disco, rock and synthpop influences. They are also known for their visual stylization and disguises associated with their music; the duo have worn ornate helmets and gloves to assume robot personas in most of their public appearances since 2001 and rarely grant interviews or appear on television. The duo were managed from 1996 to 2008 by Pedro Winter (also known as Busy P), the head of Ed Banger Records.
Context: Daft Punk's popularity has been partially attributed to their appearances in mainstream media. The duo appeared with Juliette Lewis in an advertisement for The Gap, featuring the single "Digital Love", and were contractually obliged to appear only in Gap clothing. In the summer of 2001, Daft Punk appeared in an advertisement on Cartoon Network's Toonami timeslot, promoting the official Toonami website and the duo's animated music videos for their album Discovery. The music videos later appeared as scenes in the feature-length film Interstella 5555: The 5tory of the 5ecret 5tar 5ystem, in which Daft Punk make a cameo appearance as their robot alter-egos. The duo later appeared in a television advertisement wearing their Discovery-era headgear to promote Sony Ericsson's Premini mobile phone. Their robotic costumes also make an appearance in the "Masterclass" section on Chilly Gonzales' 2006 DVD release From Major to Minor. In 2010, Daft Punk appeared in Adidas advertisements promoting a Star Wars-themed clothing line.  Daft Punk has also produced music for other artists. They produced the Teriyaki Boyz's debut single "HeartBreaker" on the album Beef or Chicken?. The song contains a sample of "Human After All". Daft Punk later produced N.E.R.D's song "Hypnotize U". Daft Punk are featured on the cover of the December 2010 issue of British publication Dazed & Confused to promote the film Tron: Legacy, for which the duo composed the score. They also made a cameo appearance within the film as masked DJs at the "End of Line" nightclub.  In 2011, Coca-Cola distributed limited edition bottles designed by Daft Punk, called Daft Coke. They were only sold in France. A newer version of these themed bottles now exist as collectors items, some parts of the bottles such as the cap and Coke logo being plated in gold. Daft Punk, along with Courtney Love were photographed for the "Music Project" of fashion house Yves Saint Laurent. The duo appear in their new sequined suits custom made by Hedi Slimane, holding and playing their new instruments with bodies made of lucite. In 2013, Bandai Tamashii released a S.H. Figuarts (SHF) action figure for Daft Punk coinciding with the release of Random Access Memories in Japan. Following a series a teaser trailers, Daft Punk made a rare public appearance at the 2013 Monaco Grand Prix in May on behalf of the Lotus F1 Team, who supported the duo by racing in specially-branded cars emblazoned with the band's logo.  Daft Punk were scheduled to appear on the episode of The Colbert Report on 6 August 2013 to promote Random Access Memories, but were unable to do so because of contractual obligations regarding the duo's later appearance at the 2013 MTV Video Music Awards. According to Stephen Colbert, Daft Punk were unaware of any exclusivity agreement and were halted by MTV executives the morning prior to the taping. In 2015, Daft Punk appeared alongside several other musicians to announce their co-ownership of the music service Tidal at its relaunch.
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