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The Verve were an English rock band formed in Wigan in 1990 by lead vocalist Richard Ashcroft, guitarist Nick McCabe, bass guitarist Simon Jones and drummer Peter Salisbury. Guitarist and keyboard player Simon Tong later became a member. Beginning with a psychedelic sound with their debut LP

1993's A Storm in Heaven was the band's full-length debut, produced by record producer John Leckie. "Blue" was released as the lead single and again managed to enter in the UK Top 75 at No. 69 and reached No. 2 in the Indie charts. The album was a critical success, but was only a moderate commercial success, reaching No. 27 in the UK album chart that summer. The second single from the album, "Slide Away", topped the UK indie rock charts. During this period the band played a number of gigs with Oasis who, at the time, were relatively unknown.. Furthermore, the band supported The Smashing Pumpkins on the European Part of their Siamese Dream Tour in autumn of 1993..  In 1994, the band released the album No Come Down, a compilation of b-sides plus a live version of "Gravity Grave" performed at Glastonbury Festival in 1993. It was the band's first release under the name "The Verve", following legal difficulties with the jazz label Verve Records.  The band then played on the travelling US alternative rock festival, Lollapalooza, in the summer of 1994. A new mix of "Blue" was released in the US to promote the band. The tour became notorious for the events of 11 July - Ashcroft was hospitalised for dehydration after a massive session of drinking, and Salisbury was arrested for destroying a hotel room in Kansas in a drug-fuelled delirium. However, the band were performing again the very next day. Ashcroft later recalled: "At the start, it was an adventure, but America nearly killed us."

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The band then played on the travelling US alternative rock festival, Lollapalooza,