Mark Romanek (born September 18, 1959) is an American filmmaker whose directing work includes feature films, television, music videos and commercials. Romanek wrote and directed the 2002 film One Hour Photo and directed the 2010 film Never Let Me Go. His most notable music videos include "Hurt" (Johnny Cash), "Closer" (Nine Inch Nails), "Can't Stop" (Red Hot Chili Peppers), "Bedtime Story" (Madonna), "Scream" (Michael & Janet Jackson), and "Shake It Off" (Taylor Swift).

In 2002, Romanek wrote and directed his second feature film, One Hour Photo, about a department store photo processor who becomes obsessed with a family through their snapshots. The film proved to be only a moderate hit, but still established Romanek as a respected film director. Rumors spread that the studio, Fox Searchlight, had forced changes on Romanek that seriously altered the film from how he had intended it. He has dismissed this story, however, stating that there never was a "director's cut" of One Hour Photo and that the studio did not exercise any editorial control.  In 2005, Romanek was scheduled to direct a film adaptation of the book A Cold Case, but the project languished in development hell. In December 2005, it was announced that he would direct A Million Little Pieces, the film adaptation of the book of the same name, but due to events regarding the authenticity of the book's content, it has also become a subject of speculation as to whether the film will indeed be made or not. On February 8, 2007, he signed on to direct The Wolfman, but dropped out. He also signed on to direct The Strangers, but also dropped out due to not receiving a bigger budget.  Romanek's third feature was the 2010 British dystopian drama Never Let Me Go. In October 2011, he was planning on taking over from director Ron Howard on the film adaptation of Dan Brown's bestselling novel The Lost Symbol. However, the film was eventually scrapped in favor of making Brown's fourth novel, Inferno, into a feature film instead. Answer this question using a quote from the following article:

why was it considered "hell"?