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Gregory James "Greg" LeMond (born June 26, 1961) is an American former professional road racing cyclist who won the Road Race World Championship twice (1983 and 1989) and the Tour de France three times (1986, 1989 and 1990). He is also an entrepreneur and anti-doping advocate. LeMond was born in Lakewood, California, and raised in ranch country on the eastern slopes of the Sierra Nevada mountain range, near Reno. He is married and has three children with his wife Kathy, with whom he supports a variety of charitable causes and organizations.

In 1990, LeMond founded LeMond Bicycles to develop machines for himself that would also be marketed and sold to the public. The following year, searching for an equipment edge for Team Z at the 1991 Tour de France, LeMond concluded an exclusive licensing agreement between his company and Carbonframes, Inc., to access the latter's advanced composites technology. While LeMond briefly led the 1991 Tour overall, riding his Carbonframes-produced "Greg LeMond" bicycle, the company eventually faltered, something LeMond blamed on "under-capitalization" and poor management by his father. Carbonframes and LeMond Cycles "parted amiably two years later." In 1995, with his company allegedly nearly bankrupt, LeMond reached a licensing-agreement with Trek Bicycle Corporation, according to which the Wisconsin-based company would manufacture and distribute bicycles designed with LeMond that would be sold under the "LeMond Bicycles" brand. LeMond would later claim that going into business with Trek "destroyed" his relationship with his father. The lucrative partnership, which generated revenue for Trek in excess of $100,000,000 USD, would be renewed several times over the course of 13 years, but it ultimately ended in acrimony after LeMond's relationship with Trek deteriorated over his staunch anti-doping advocacy.  The two parties first found themselves at odds in July 2001, after LeMond expressed public concern over the relationship between Italian doping doctor Michele Ferrari and Trek's star athlete, Lance Armstrong. "When I heard he was working with Michele Ferrari, I was devastated," LeMond was quoted as saying of Armstrong. "If Lance is clean, it is the greatest comeback in the history of sports. If he isn't, it would be the greatest fraud."  Trek's president John Burke pressured LeMond to apologize, claiming, "Greg's public comments hurt the LeMond brand and the Trek brand." Burke allegedly justified his demand for an apology by advising that, "As a contractual partner, he [LeMond] could criticize doping only generally - not point his finger at specific athletes, particularly one that happens to be the company's main cash cow."  In April 2008, Trek announced that it was dropping LeMond Bicycles from its product line and would sue to sever the licensing agreement. It quickly emerged that in March 2008, LeMond had filed a complaint against Trek for breach of contract, claiming that they had not made a "best efforts" attempt to sell his bicycles, as well as describing attempts to 'silence' him about doping, including incidents in 2001 and 2004. His complaint included statistics detailing slow sales in some markets, including the fact that between September 2001 and June 2007, Trek only sold $10,393 worth of LeMond bikes in France, a country in which LeMond was both famous and popular.  As promised, Trek counter-sued and stopped producing bicycles under the LeMond brand. After nearly two years of litigation, in February 2010, LeMond reached an out-of-court settlement with Trek in their breach-of-contract dispute, the terms of which were confidential. The settlement permitted the case to be dismissed with prejudice, meaning, "neither side can produce the same claims against one another in a future lawsuit." And although settlement terms were not disclosed, LeMond reportedly obtained full control over the LeMond Bicycles name, while Trek made a donation of $200,000 USD to the charity 1in6, of which LeMond was a founding member of the board of directors.

Entity:
Greg LeMond