Answer by taking a quote from the following article:

James Lance Bass (; born May 4, 1979) is an American pop singer, dancer, actor, film and television producer, and author. He grew up in Mississippi and rose to fame as the bass singer for the American pop boy band NSYNC. NSYNC's success led Bass to work in film and television. He starred in the 2001 film On the Line, which his company, Bacon & Eggs, also produced.

Bass came out as gay in a cover story for People magazine on July 26, 2006. There had been considerable media speculation about his orientation due to numerous paparazzi snapshots of him at gay bars and nightclubs, most notably during the preceding Independence Day weekend in Provincetown, Massachusetts. Celebrity gossip blogger Perez Hilton had also been posting items on his website about Bass's orientation since September 2005, and New York gossip column Page Six ran a blurb on July 12, 2006, that reported a sighting of Bass at a gay bar with his then-boyfriend, Reichen Lehmkuhl. Bass's publicist, Ken Sunshine, chose to release the story exclusively to People magazine, who bumped actor Johnny Depp off of that week's cover in favor of Bass. In his coming out interview, Bass stated,  Bass's announcement received a large amount of media attention. The American public's reaction was generally positive, with Bass receiving "overwhelming support" from many teenagers and young adults who grew up listening to 'N Sync. However, Bass received criticism from the LGBT community when he referred to himself and his friends as "straight-acting" in his People interview, stating, "I call them the SAGs - the straight-acting gays. We're just normal, typical guys. I love to watch football and drink beer." This comment angered some members of the LGBT community, who believed that Bass not only implied that effeminate gay men were not 'normal', but further enforced unneeded stereotypes. In a 2007 interview with The Advocate, Bass called his comment a "mistake" and noted that he was unaware of the negative implications surrounding the term. Bass stated, "Every community is hard to please. Our community is very fickle. It's a touchy community because it's the last civil rights movement we have left here in America. So when someone new like myself comes along and says off-the-mark things, yeah, I can see how people would get pissed."  Bass found himself in the midst of further controversy later that year when he, along with then-boyfriend Reichen Lehmkuhl, was awarded the 2006 Human Rights Campaign Visibility Award on October 7, 2006. The Washington Blade printed a guest editorial from a long-time HRC supporter who claimed that neither recipient had done enough to deserve the award and that The Human Rights Campaign was simply capitalizing on Bass's fame to sell tickets. The Human Rights Campaign stood by Bass and defended his award, responding to critics by saying, "Bass is the biggest music star since Melissa Etheridge to come out, and maybe some people think HRC should just ignore these moments of cultural significance, but his declaration did initiate a positive, national conversation that continues today."

and what?
that The Human Rights Campaign was simply capitalizing on Bass's fame to sell tickets.