Frankie Laine (born Francesco Paolo LoVecchio; March 30, 1913 - February 6, 2007) was an Italian American singer, songwriter, and actor whose career spanned 75 years, from his first concerts in 1930 with a marathon dance company to his final performance of "That's My Desire" in 2005. Often billed as "America's Number One Song Stylist", his other nicknames include "Mr. Rhythm", "Old Leather Lungs", and "Mr. Steel Tonsils". His hits included "That's My Desire", "That Lucky Old Sun", "Mule Train", "Cry of the Wild Goose", "A Woman In Love", "Jezebel", "High Noon"

Laine cut his first record in 1944, for a fledgling company called "Beltone Records." The sides were called "In the Wee Small Hours of the Morning", (an uptempo number not to be confused with the Frank Sinatra recording of the same name) and a wartime propaganda tune entitled "Brother, That's Liberty", though the records failed to make much of an impression. The label soon folded, and Laine was picked up by Atlas Records, a "race label" that initially hired him to imitate his friend Nat "King" Cole. Cole would occasionally "moonlight" for other labels, under pseudonyms, while under contract to "Capitol", and as he had previously recorded some sides for Atlas, they reasoned that fans would assume that "Frankie Laine" was yet another pseudonym for "Cole."  Laine cut his first two numbers for Atlas in the King mode, backed by R&B artist Johnny Moore's group, The Three Blazers which featured Charles Brown and Cole's guitarist (from "The King Cole Trio"), Oscar Moore. The ruse worked and the record sold moderately well, although limited to the "race" market. Laine cut the remainder of his songs for Atlas in his own style, including standards such as "Roses of Picardy" and "Moonlight in Vermont".  It was also at this time that he recorded a single for Mercury Records: "Pickle in the Middle with the Mustard on Top" and "I May Be Wrong (But I Think You're Wonderful)." He appears only as a character actor on the first side, which features the comedic singing of Artie Auerbach (a.k.a., "Mr. Kitzel") who was a featured player on the Jack Benny radio show. In it, Laine plays a peanut vendor at a ball game and can be heard shouting out lines like "It's a munchy, crunchy bag of lunchy!" The flip side features Laine, and is a jazzy version of an old standard done as a rhythm number. It was played by Laine's friend, disc jockey Al Jarvis, and gained the singer a small West Coast following.

What was atlas?
Atlas Records,