The band is known for its attention-grabbing image; the members perform wearing unique, individual facemasks and matching uniforms--typically jumpsuits--while each member is typically assigned and referred to by number based on their role in the band (#0 through #8), although the latter practice has diminished following the death of Paul Gray.  The band has said the idea of wearing masks stemmed from a clown mask that Crahan took to rehearsals when the band first started. Crahan later became known for his clown masks, adopting the pseudonym "Shawn the Clown". The concept developed; by late 1997, the band decided every band member would wear a unique mask and matching jumpsuit. Taylor said in 2002, "it's our way of becoming more intimate with the music. It's a way for us to become unconscious of who we are and what we do outside of music. It's a way for us to kind of crawl inside it and be able to use it." The concept of wearing matching jumpsuits has been described as a response to commercialism in the music industry and led to the idea of assigning the band members numerical aliases. According to Taylor, "Originally, we were just going to wear the jumpsuits ...  we figured we might as well take that further and number ourselves ...  We were basically saying, 'Hey, we're a product!'".  During their careers, the members of Slipknot have developed their images, updating their uniforms and each member's mask upon the release of each album. The appearance and style of the masks do not usually differ significantly between albums; members typically maintain the established theme of their mask while adding new elements. Jordison, in an interview in 2004, said the masks are updated to show growth within each individual. Slipknot's members have worn special masks for specific occasions, most notably for the music video and live performances of "Vermilion" in 2004 and 2005 when they wore life masks made from casts of their own faces. In 2008, the band wore a set of large masks titled "purgatory masks" during photograph shoots before the release of All Hope Is Gone; in the music video for "Psychosocial" they are seen burning them. Shortly after its inception, Slipknot's masks were homemade, but since 2000 they have been custom-made by special effect artist and musician Screaming Mad George.  The band's image has been the subject of much criticism and controversy, with critics generally accusing it of being a sales gimmick. The band's members object to these claims; according to them the masks are used to divert attention from themselves and put it on the music. Several band members have said wearing the masks helps to maintain privacy in their personal lives. During an interview in 2005, percussionist Fehn said the masks were a "blessing" because they meant the members are not recognized in public. In 2012, Slipknot released an app for iOS and Android called "Slipknot: Wear the Mask", which invites fans to construct their own masks, defining the kind of Slipknot fans they are.

Answer this question "What is an example of this?" by extracting the answer from the text above.
Crahan later became known for his clown masks,