Taylor Hicks was born in Birmingham, Alabama on October 7, 1976, to Bradley Hicks and Pamela Dickinson. He and his family moved to the suburb of Hoover when he was eight years old. His hair started turning gray by the time he was 14. His parents divorced, and stepmother Linda shared custody of their son until he became of age.

Hicks auditioned for American Idol in Las Vegas, Nevada, on October 10, 2005. Hicks passed the audition with the approval of judges Randy Jackson and Paula Abdul, but not Simon Cowell, who said that Hicks would never make it to the final round. On Hicks's first performance for the voting public, Cowell called back to this quote, admitting he was wrong.  On the May 10, 2006, results show, Hicks along with Katharine McPhee and Elliott Yamin, were announced as the Top 3 finalists. On May 12, Idol producers brought Hicks to Birmingham for a weekend of promotional events including television interviews for the local Fox affiliate, a downtown parade, concerts, and an audience with Governor Bob Riley. May 12 was proclaimed "Taylor Hicks Day" and Hicks was given the key to the city. Also on May 12, Gov. Riley issued a proclamation making May 16 "Taylor Hicks Day".  Hicks was named the new American Idol on May 24, 2006, winning the title over McPhee, with over 63.4 million votes cast in total. The proclamation was aired to a worldwide audience of 200 million television viewers. With his win at age 29, Hicks became the oldest contestant to win American Idol. He was also the first male contestant to win the competition without ever being in the bottom two or three, as well as the first Caucasian male winner.  In June 2006, Ford Motor Company, the show's major sponsor, signed Hicks to promote Ford's "Drive on Us" year-end sales event. He was also named Hottest Bachelor by People magazine for 2006, appearing on the magazine's cover.

Using a quote from the above article, answer the following question: Did he promote other brands?
Ford Motor Company, the show's major sponsor, signed Hicks to promote Ford's "Drive on Us" year-end sales event.