In 2008, Adkins released the single "Muddy Water," the lead single from X, which was released on November 25. The video for "Muddy Water" has an appearance by fellow Celebrity Apprentice competitor Stephen Baldwin as a man being baptized in a muddy river, and later approaching Adkins as a friend. It reached the Top 30 on the country charts, peaking at number 22. "Marry for Money" and "All I Ask For Anymore" were released as the album's second and third singles, and both peaked at No. 14 on the country charts.  In November 2008, Adkins made an appearance at the Macy's' Thanksgiving Day Parade. He rode with his family on the "Jimmy Dean" float and performed his popular song "You're Gonna Miss This". In 2009, Adkins appeared in local Kansas City commercials to advertise season tickets and the 50th season of the National Football League's Kansas City Chiefs.  Adkins recorded a duet with country legend Ronnie Milsap called "My First Ride" to benefit fire-fighters and police officers in the U.S. and Canada. Then, after the song's release the label said 'no' to radio stations playing it with no explanation given. Milsap led a protest at Capitol Records to "Free Trace" and allow the song to be played.  In November 2009, Adkins embarked on the Shine All Night Tour, a co-headling venture with fellow country artist Martina McBride. Also in 2009, he recorded a duet with Blake Shelton titled "Hillbilly Bone", which was released as the lead-off single from Shelton's upcoming sixth album. On October 18, 2009, Adkins made an appearance on Extreme Makeover: Home Edition to help Ty Pennington and his design team build a new home for the Marshall family.

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