Background: Sean John Combs was born on November 4, 1969 in Manhattan's Harlem neighborhood in New York City, and was raised in Mount Vernon, New York. His mother, Janice (Smalls), was a model and teacher's assistant, and his father, Melvin Earl Combs, served in the U.S. Air Force and was an associate of convicted New York drug dealer Frank Lucas. At age 33, Melvin was shot to death while sitting in his car on Central Park West, when Combs was 2 years old. Combs graduated from the Roman Catholic Mount Saint Michael Academy in 1987.
Context: On February 26, 2014, Combs premiered "Big Homie", featuring Rick Ross and French Montana, as the first single from his mixtape MMM (Money Making Mitch), which was originally scheduled to be released that year. The song was released for digital download on March 24, and two days later the trailer for the music video was released. The full version of the music video was released on March 31. Combs used his former stage name Puff Daddy for the album. MMM was released as a free mixtape album of 12 tracks on November 4, 2015. In 2014 Combs and Guy Gerber announced that their joint album 11 11 would be available for free download. A new single called "Finna Get Loose" featuring Combs and Pharrell Williams was released on June 29, 2015.  In July 2015, Bad Boy Entertainment artist Gizzle told the press that she is collaborating with Combs on what she describes as his last album, titled No Way Out 2, a sequel to his 1997 debut. She describes the music as unique: "The mindset is to just be classic and to be epic. And to really live up to that ... we know it's a tall order, but we welcome the challenge." In April 2016, Combs announced that after this last album and tour, he plans to retire from the music industry to focus on acting.  On May 20 and 21, 2016, Combs launched a tour of Bad Boy Records' biggest names to celebrate the 20th anniversary of the label. The documentary Can't Stop, Won't Stop: A Bad Boy Story, covering the two shows at the Barclays Center in Brooklyn as well as behind-the-scenes events, was released on June 23, 2017. The show toured to an additional twenty venues across the United States and Canada.  On November 5, 2017, Combs announced that he would be going by the name Love, stating "My new name is Love, aka Brother Love". Two days later, he told the press he had been joking, but on January 3, 2018, he announced on Jimmy Kimmel Live! that he had changed his mind again, and will be using the new name after all.
Question: Why did he change his name?

Answer:
Two days later, he told the press he had been joking, but on January 3, 2018, he announced on Jimmy Kimmel Live! that he had changed his mind again,