The Bravery was an American rock band formed in New York City in 2003 that consisted of lead vocalist Sam Endicott, guitarist Michael Zakarin, keyboardist John Conway, bassist Mike Hindert and drummer Anthony Burulcich. It released three studio albums: The Bravery (2005), The Sun and the Moon (2007) and Stir the Blood (2009). It also released a remixed edition of its second album called The Sun and the Moon Complete in 2008 and an Internet live album called Live at the Wiltern Theater in 2010. Their music can be best described as post-punk dance influenced rock and roll.

Frontman-songwriter Sam Endicott and keyboardist John Conway were classmates at Vassar College in Poughkeepsie, New York. As freshmen, their musical partnership began while playing local bars in numerous recording projects, sometimes including future CSI: Miami star Jonathan Togo. After graduating, Endicott and Conway moved to New York City, where Endicott switched from bass guitar to vocals and began writing music that would later become "The Bravery".  Guitarist Michael Zakarin joined after answering an advert in a local paper, and brought with him bassist Mike Hindert, a classmate of his from Georgetown University in Washington, DC. Drummer Anthony Burulcich was living in Boston, Massachusetts where he had studied percussion at Berklee College of Music. After his sister's death, Burulcich moved back to his childhood home in Long Island New York to be with his family. On the day Burulcich was moving, while driving with his belongings in a U-Haul truck, Endicott called him. Endicott and Burulcich were introduced by mutual friends from the New York band Bishop Allen. Though Burulcich is the official drummer for the band, many of the drums on the debut album were recorded prior to Burulcich joining the band, by Steven Lourie of Boston band Lincoln Conspiracy.  The band played their first gig at the Stinger Club in Brooklyn in November 2003. To promote their local shows, they manufactured 1,000 posters and 3 song cd samplers containing the songs "An Honest Mistake", "No Brakes" and "Public Service Announcement". Both items featured the iconic "Phoenix" image by New York artist C. Finley. The same artwork later became the cover of The Bravery's debut album. The band self promoted themselves by handing out CDs and postering the Lower East Side of Manhattan and Brooklyn. The band also promoted themselves on the internet and were one of the first bands on MySpace to have a profile. Their MySpace profile pointed to thebravery.com, where the same 3 songs were available as downloadable MP3s.

what was the rising fame of the bravery?
Endicott and Conway moved to New York City, where Endicott switched from bass guitar to vocals and began writing music that would later become "The Bravery".