Shepherd wrote a series of humorous short stories about growing up in northwest Indiana and its steel towns, many of which were first told by him on his programs and then published in Playboy. The stories were later assembled into books titled In God We Trust, All Others Pay Cash, Wanda Hickey's Night of Golden Memories: and Other Disasters, The Ferrari in the Bedroom, and A Fistful of Fig Newtons. Some of those situations were incorporated into his movies and television fictional stories. He also wrote a column for the early Village Voice, a column for Car and Driver, numerous individual articles for diverse publications, including Mad Magazine ("The Night People vs. Creeping Meatballism", March/April 1957), and introductions for books such as The America of George Ade, American Snapshots, and the 1970 reprint of the 1929 Johnson Smith Catalogue.  When Eugene B. Bergmann's Excelsior, You Fathead! The Art and Enigma of Jean Shepherd was published in 2005, Publishers Weekly reviewed:  This prismatic portrait affirms Shepherd's position as one of the 20th century's great humorists. Railing against conformity, he forged a unique personal bond with his loyal listeners, who participated in his legendary literary prank by asking bookstores for the nonexistent novel I, Libertine (when publisher Ian Ballantine had Shepherd, author Theodore Sturgeon, and illustrator Frank Kelly Freas make the fake real, PW called it "the hoax that became a book"). Storyteller Shepherd's grand theme was life itself... Novelist Bergmann (Rio Amazonas) interviewed 32 people who knew Shepherd or were influenced by him and listened to hundreds of broadcast tapes, inserting transcripts of Shepherd's own words into a "biographical framework" of exhaustive research.  Shep's Army: Bummers, Blisters, and Boondoggles, almost three dozen of Jean Shepherd's radio stories about the army, transcribed, edited and introduced by Eugene B. Bergmann, is a book of stories by Shepherd, never before in print. (Opus Books, August 2013)

Answer this question "were they a hit?" by extracting the answer from the text above.
many of which were first told by him on his programs and then published in Playboy.