Background: The Darkness are an English rock band from Lowestoft, Suffolk, formed in 2000. The band consists of Justin Hawkins (lead vocals, guitar), his brother Dan Hawkins (guitar, backing vocals), Frankie Poullain (bass, backing vocals) and Rufus Tiger Taylor (drums). The Darkness came to prominence with the release of their debut album, Permission to Land, in 2003. Backed by the singles "I Believe in a Thing Called Love", "Growing on Me", "Get Your Hands off My Woman", and "Love is Only a Feeling", the album was certified quadruple platinum in the United Kingdom, with sales of over 1,300,000.
Context: The Darkness were directed by manager Sue Whitehouse, who had managed them since Justin Hawkins' time as a creator of music jingles and their original band days as Empire. The Darkness were renowned for their live show, and such was the popularity of the band, they had a Carling Homecoming gig booked for the London Astoria before they had even signed a record deal.  The band already had music industry interest from their days as Empire through connections with Sue Whitehouse, who was based at Savage & Best in Camden. Joe Taylor, Aled Jones and Paul Scaife at The Tip Sheet first heard about the band through a post on The Tip Sheet message board, and featured Love Is Only A Feeling in January 2002. They started Record of the Day, and featured the song again around the time of SXSW in March 2003. They wanted to feature Friday Night too but they were told the band was saving it for an album.  According to A&R Nick Raphael in an interview with HitQuarters, there was no initial clamour to sign the band, "There couldn't have been less of a buzz, and only two record labels showed any interest in them." He believes the reason for lack of interest was that "The business as a whole thought they were uncool. In fact, people were saying that they were a joke and that they weren't real." However, throughout their career critics around the world would label them as a "joke band." As part of Sony Music UK, Raphael had attempted to sign them but the band instead opted to go with Atlantic Records.
Question: When did they release Record of the Day?

Answer:
around the time of SXSW in March 2003.