Joseph Bruce is a native of Berkley, Michigan. He was the last born of three children. His father, Richard Bruce, stole all of the family's money and left when Bruce was two years old. Joe's mother, Linda, was forced to care for him and his siblings, Robert and Theresa, off the income she made as a janitor.

On January 21, 2004, Bruce appeared alongside Utsler on an episode of the weekly NWA Total Nonstop Action PPV. The duo were shown partying in the crowd alongside the Juggalos in attendance. In the main event of the night, which featured Jeff Jarrett going against El Leon, Jarrett and El Leon were fighting in the crowd when Insane Clown Posse sprayed Faygo in Jarrett's eyes. The following week, Insane Clown Posse were interviewed in the ring by Mike Tenay. The duo explained that they were fans of TNA, and that they wanted to be a part of the promotion themselves. As they started making kayfabe negative remarks toward Jarrett, Glenn Gilberti and David Young interrupted. When Gilberti tried to convince the duo to apologize to Jarrett, Insane Clown Posse chased Gilbertti and Young out of the ring before challenging the team to a match for the next week.  On February 4, Insane Clown Posse defeated Glen Gilbertti and David Young. Later that night, Scott Hudson interviewed Insane Clown Posse, and the duo announced that they would face whoever Jeff Jarrett threw at them next in a "Juggalo Street Fight". Insane Clown Posse won against the team of Glen Gilbertti and Kid Kash on February 18. Two weeks later, Insane Clown Posse announced that they would take part in a "Dark Carnival match" the next week against Glen Gilbertti and any partner he chooses. The following week, Insane Clown Posse and 2 Tuff Tony took on Glen Gilbertti, Kid Kash, and David Young. "The Alpha Male" Monty Brown made his TNA return, and cost Insane Clown Posse and 2 Tuff Tony the match. During their stint in TNA, Insane Clown Posse brought the company its largest paying crowds in history. After the duo left, they remained close with the company.  On March 17, 2006, Insane Clown Posse hosted and booked TNA's first ever house show, which took place in Detroit, Michigan. The duo defeated Team Canada members Eric Young and Petey Williams.

What was that show?