Background: William Abb Cannon (born August 2, 1937) is a former American football running back and tight end who played professionally in the American Football League (AFL) and National Football League (NFL). He attended Louisiana State University (LSU), where he played college football as a halfback and return specialist for the LSU Tigers. At LSU, Cannon was twice unanimously named an All-American, helped the 1958 LSU team win a national championship, and received the Heisman Trophy as the nation's most outstanding college player in 1959. His punt return against Ole Miss on Halloween night in 1959 is considered by fans and sportswriters to be one of the most famous plays in LSU sports history.
Context: Cannon first played for the LSU varsity football team as a sophomore in 1957 under coach Paul Dietzel. He played in the halfback position and shared the backfield with Jim Taylor, who was selected as an All-American that year. He also played defensive back and was the team's primary punter. He quickly emerged as a star, scoring twice in early season victories over Alabama and Texas Tech. The Alabama game was the most prolific rushing game of Cannon's college career; he amassed 140 yards with eight carries. Against the Red Raiders, Cannon had five punts for a 40-yard average, completed two of four passes for 31 yards, caught a 59-yard pass for a touchdown, carried thirteen times for 36 yards, and returned a kickoff for a touchdown. Cannon recalled that Texas Tech's focus was solely on Taylor. "They were just wearing Jimmy out", he said. "Of course, they weren't looking for me. They just beat the devil out of Jimmy. With them focusing on Jimmy, I had a great game." Over half a century later, former Red Raiders standout Jack Henry recalled of Cannon  We kicked off. And that damn Billy Cannon. Jim Henderson and I were running down in our lanes and got down there, and we were going to hit him high and low. We were going to knock the hell out of him ... We hit ourselves. Ran into each other. He made a 100-yard touchdown. You don't forget that.  The Tigers won their next two games before losing four in a row, but remained competitive in every game, largely due to the play of Cannon and Taylor. LSU completed the season with a win over their rival team Tulane and a 5-5 record, although they had been predicted to finish last in their conference. At the end of the season, Cannon was included on the Associated Press (AP) Southeastern Conference (SEC) All-Sophomore team and the United Press International (UPI) All-SEC second team. He also had the leading kickoff return average in the country (31.2 yards).
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Cannon first played for the LSU varsity football team as a sophomore in 1957 under coach Paul Dietzel.