Ashanti Shequoiya Douglas was born on October 13, 1980, in Glen Cove, New York. Her mother, Tina Douglas, is a former dance teacher, and her father, Ken-Kaide Thomas Douglas, is a former singer. Her mother named her after the Ashanti Empire in Ghana; in this nation, women had power and influence, and Tina wanted Ashanti to follow that model. Her grandfather, James, was a civil rights activist who associated with Martin Luther King, Jr. in the 1960s.

Before Concrete Rose was released, Ashanti did some major promotion for her single "Only U", when she premiered it at the 2004 Vibe Music Awards. She featured on "Wonderful"--with Ja Rule and R. Kelly--that year, which peaked at number five in the U.S. and at number one in the UK. In December 2004, Ashanti released her third studio album, Concrete Rose, the title of which took on Tupac Shakur's pseudonym "The Rose That Grew from Concrete". The album debuted at number seven in the U.S., with first-week sales of 254,000 copies, and eventually became her third platinum certified album. The first single, "Only U", reached number thirteen on the Billboard Hot 100 and became her biggest hit in the United Kingdom, peaking at number two. A second single, the ballad "Don't Let Them", garnered little chart success after Def Jam refused to fund a music video due to Irv Gotti's legal troubles during his money laundering trial. The single was released only in the U.S., where it failed to chart, and the UK, where it reached the lower end of the top forty. After the release of Concrete Rose, Ashanti released the DVD Ashanti: The Making of a Star, which was available only for a limited time. The deluxe DVD includes exclusive photo and video shoot footage, music from the albums Ashanti, Chapter II and Concrete Rose, special concert footage, unreleased childhood school performances and behind-the-scenes interviews with family, friends, and fans.  In 2005, Ashanti focused more on her acting career, making her feature film acting debut in the film Coach Carter alongside Samuel L. Jackson, as well as starring as Dorothy Gale in the made-for-television film The Muppets' Wizard of Oz, which pulled in nearly 8 million viewers when it premiered. In Coach Carter, she played a pregnant teenager named Kyra who has to decide whether or not to abort her unborn child. The movie opened at number-one at the U.S. box office, eventually grossing $67 million domestically. Later in 2005, Ashanti was invited to Oprah Winfrey's Legends Ball, which honored some of the most influential and legendary African American women of the twentieth century in the fields of art, entertainment, and civil rights. In December 2005, Ashanti released a remix album of Concrete Rose titled Collectables by Ashanti. The album was an opportunity for her to fulfill her contract with Def Jam (and have the option of working with another label), and did not fare well on the charts.  In 2006, she starred in the teen comedy John Tucker Must Die, which opened and peaked at number three at the U.S. box office (competing with Pirates of the Caribbean: Dead Man's Chest and Miami Vice) and grossed $68,818,076 worldwide. In 2007, she played a supporting role in the action film Resident Evil: Extinction (2007).

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single was released only in the U.S., where it failed to chart,