Background: Editors are an English rock band, formed in 2002 in Birmingham. Previously known as Pilot, The Pride and Snowfield, the band currently consists of Tom Smith (lead vocals, guitar, piano), Russell Leetch (bass guitar, synthesizer, backing vocals), Ed Lay (drums, percussion, backing vocals), Justin Lockey (lead guitar), and Elliott Williams (keys, synthesizers, guitars, and backing vocals). Editors have so far released two platinum studio albums, and six in total, with several million combined sales. Their debut album
Context: After supporting bands such as Puressence and Oceansize, Editors released debut single "Bullets" recorded with producer Gavin Monaghan as a limited edition of 1000 copies on Kitchenware Records on 24 January 2005. The song had previously been played by BBC Radio 1 disc jockey Zane Lowe, where it earned the honour of 'Single of the Week'. The limited run then sold out on the day of its release, with copies famously then sold later in the week for more than PS30 on eBay.  The release of "Munich" followed in April of that year and gave the band their first Top 25 hit, another sold out UK tour and a place on MTV's Spanking New Music show in Manchester. At this point, due to the band's increasing popularity, Editors and Kitchenware signed an exclusive distribution deal with Sony BMG. "Blood" was released two months later, reaching number 18 in the UK Singles Chart in its first week, selling 5,286 copies. With these releases their fanbase continued to grow and on 25 July 2005 their debut album The Back Room was released to critical acclaim and commercial success. In its first week, the album entered the charts at number 13, selling 17,627 copies. After re-issuing "Bullets" and achieving another Top 30 hit, Editors gained a high-profile support slot, supporting Franz Ferdinand in arenas across the UK and Europe.  Editors then re-issued "Munich" in January 2006, selling one and half thousand more copies than the last time it was released. The song gave Editors their first Top 10 single and an appearance on Top of the Pops. With the single release, The Back Room also rose back up the album charts, peaking at number 2. It sold an additional 40,000 copies in the week of "Munich"'s release and went platinum in the process. A joint North American tour with Stellastarr* coincided with the American release of The Back Room in March 2006. It was released by Fader Label and sold 35,000 albums after 20 weeks. The band went on to play influential American festivals in 2006 such as Coachella and Lollapalooza. Editors proceeded to perform "Munich" on the American television show Late Night with Conan O'Brien.  At the end of March, Editors released "All Sparks" as a single in the United Kingdom, achieving a position of 21 in the singles chart. After a European tour which included three successive nights at Brixton Academy, Editors re-issued a limited edition of "Blood". It entered the Top 40, pushing the album up the chart 45 places. Shortly after this, The Back Room hit the million mark in sales worldwide and was also nominated for the 2006 Mercury Prize. After a string of high-profile festival shows across Europe, including slots on T in the Park, V 2006 and the Isle of Wight Festival, Editors began work on their second album.
Question: Who or what was Kitchenware?

Answer:
Editors released debut single "Bullets" recorded with producer Gavin Monaghan as a limited edition of 1000 copies on Kitchenware Records on 24 January 2005.