Yelberton Abraham Tittle Jr. (October 24, 1926 - October 8, 2017), better known as Y. A. Tittle, was a professional American football quarterback. He played in the National Football League (NFL) for the San Francisco 49ers, New York Giants, and Baltimore Colts, after spending two seasons with the Colts in the All-America Football Conference (AAFC). Known for his competitiveness, leadership, and striking profile, Tittle was the centerpiece of several prolific offenses throughout his seventeen-year professional career from 1948 to 1964. Tittle played college football for Louisiana State University, where he was a two-time All-Southeastern Conference (SEC) quarterback for the LSU Tigers football team.

A photo of a dazed Tittle in the end zone taken by Morris Berman of the Pittsburgh Post-Gazette on September 20, 1964, is regarded among the most iconic images in the history of American sports and journalism. Tittle, in his 17th and final season, was photographed helmet-less, bloodied and kneeling immediately after having been knocked to the ground by John Baker of the Pittsburgh Steelers and throwing an interception that was returned for a touchdown at the old Pitt Stadium. He suffered a concussion and cracked sternum on the play, but went on to play the rest of the season.  Post-Gazette editors declined to publish the photo, looking for "action shots" instead, but Berman entered the image into contests where it took on a life of its own, winning a National Headliner Award. The photo was published in the October 2, 1964, issue of Life magazine. It is regarded as having changed the way that photographers look at sports, having shown the power of capturing a moment of reaction. It became one of three photos to hang in the lobby of the National Press Photographers Association headquarters, alongside Raising the Flag on Iwo Jima and the Hindenburg disaster. A copy now hangs in the Pro Football Hall of Fame.  After at first having failed to see the appeal of the image, Tittle eventually grew to embrace it, putting it on the back cover of his 2009 autobiography. "That was the end of the road," he told the Los Angeles Times in 2008. "It was the end of my dream. It was over." Pittsburgh player John Baker, who hit Tittle right before the picture was taken, ran for sheriff in his native Wake County, North Carolina in 1978, and used the photo as a campaign tool. He was elected and went on to serve for 24 years. Tittle also held a fundraiser to assist Baker in his bid for a fourth term in 1989.

Using a quote from the above article, answer the following question: What made it so famous?
It is regarded as having changed the way that photographers look at sports,