Love is an American rock group that was most prominent in the late 1960s and early 1970s. They were originally led by singer/songwriter Arthur Lee, who wrote most of the songs, although some of their best known songs were written by Bryan MacLean. One of the first racially diverse American bands, their music drew on a diverse range of sources including folk rock, hard rock, blues, jazz, flamenco and orchestral pop. While finding only modest success on the music charts, Love would come to be praised by critics as one of the finest and most important American rock groups of their era.

Signed to the Elektra Records label as their first rock act, the band scored a minor hit single in 1966 with their version of Burt Bacharach and Hal David's "My Little Red Book". Their first album, Love, was released in March 1966. The album sold moderately well and reached No. 57 on the Billboard 200 chart.  In August 1966 the single written by Arthur Lee "7 and 7 Is", notable for the exceptional guitar work of Johnny Echols and proto-punk styled drumming by Pfisterer, became their highest-charting single at No. 33 in the Billboard Hot 100. Two more members were added around this time, Tjay Cantrelli (real name John Barbieri) on woodwinds and Michael Stuart on drums. Pfisterer, never a confident drummer, switched to harpsichord.  Their musical reputation largely rests on the next two albums, Da Capo and Forever Changes. Da Capo, released in November 1966, included "7 and 7 Is" as well as the subsequent singles "She Comes in Colors" and "!Que Vida!" and MacLean's "Orange Skies". Cantrelli and Pfisterer soon left the band, leaving it as a five-piece once again.  Forever Changes, released in November 1967 and recorded and co-produced by Bruce Botnick  is a suite of songs using acoustic guitars, strings, and horns that was recorded while the band was falling apart as the result of various substance abuse problems and tension between Arthur Lee and Bryan MacLean, who wanted more of his songs on the album. The band recorded the album in only 64 hours, though many professional session players were utilized, including some who replaced the actual band members in some songs. Writer Richard Meltzer, in his book The Aesthetics of Rock, commented on Love's "orchestral moves", "post-doper word contraction cuteness", and Lee's vocal style that serves as a "reaffirmation of Johnny Mathis". Forever Changes included one hit single, Bryan MacLean's "Alone Again Or", while "You Set the Scene" received airplay from some progressive rock radio stations. By this stage, Love were far more popular in the UK, where the album reached No. 24, than in their home country, where it could only reach No. 154. More recently the album has received recognition as one of the greatest rock albums of all time, appearing on Rolling Stone magazine's list of The 500 Greatest Albums of All Time, being inducted into the Grammy Hall of Fame and being added to the National Recording Registry.

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