Background: The Smashing Pumpkins (or Smashing Pumpkins) are an American alternative rock band from Chicago, Illinois. Formed in 1988 by frontman Billy Corgan (lead vocals, guitar) and James Iha (guitar), the band included D'arcy Wretzky (bass guitar) and Jimmy Chamberlin (drums) in its original incarnation. It has undergone many line-up changes over the course of its existence, with the current lineup being Corgan, Chamberlin, Iha and guitarist Jeff Schroeder. Disavowing the punk rock roots of many of their alt-rock contemporaries, they have a diverse, densely layered, and guitar-heavy sound, containing elements of gothic rock, heavy metal, dream pop, psychedelic rock,progressive rock, shoegazing, and electronica in later recordings.
Context: The Smashing Pumpkins have been praised as "responsible for some of the most striking and memorable video clips" and for having "approached videos from a completely artistic standpoint rather than mere commercials to sell albums". MTV's 2001 anniversary special Testimony: 20 Years of Rock on MTV credited the Pumpkins, along with Nine Inch Nails, with treating music videos as an art form during the 1990s. Corgan has said, "We generally resisted the idea of what I call the classic MTV rock video, which is like lots of people jumping around and stuff." The band worked with video directors including Kevin Kerslake ("Cherub Rock"), Samuel Bayer ("Bullet with Butterfly Wings"), and, most frequently, the team of Jonathan Dayton and Valerie Faris ("Rocket", "1979", "Tonight, Tonight", "The End Is the Beginning Is the End", and "Perfect"). Corgan, who was frequently heavily involved in the conception of the videos, said of Dayton and Faris, "I know my [initial] versions are always darker, and they're always talking me into something a little kinder and gentler." Videos like "Today", "Rocket", and "1979" dealt with images taken from middle American culture, albeit exaggerated. The group's videos so often avoid the literal interpretation of the song lyrics that the video for "Thirty-Three", with images closely related to the words of the song, was created as an intentional stylistic departure.  The band was nominated for several MTV Video Music Awards during the 1990s. In 1996, the group won seven VMAs total for the "1979" and "Tonight, Tonight" videos, including the top award, Video of the Year, for "Tonight, Tonight". The video was also nominated for a Grammy at the 1997 ceremony. Of the "Tonight, Tonight" video, Corgan remarked, "I don't think we've ever had people react [like this]... it just seemed to touch a nerve."  Shortly after the band's 2000 breakup, the Greatest Hits Video Collection was released, collecting the band's music videos from 1991 to 2000 and including commentary from Corgan, Iha, Chamberlin, Wretzky, and various music video directors with outtakes, live performances, and the extended "Try, Try, Try" short film. The band has also released several music videos to YouTube and other online sources since reuniting.
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The band was nominated for several MTV Video Music Awards during the 1990s.