Problem: The Simpsons Movie is a 2007 American animated comedy film based on the Fox television series The Simpsons. The film was directed by David Silverman, and stars the regular television cast of Dan Castellaneta, Julie Kavner, Nancy Cartwright, Yeardley Smith, Hank Azaria, Harry Shearer, Tress MacNeille, Pamela Hayden, Maggie Roswell and Russi Taylor, with Tom Hanks, Green Day and Albert Brooks in guest roles. The film follows Homer Simpson, whose irresponsibility gets the best of him when he pollutes the lake in Springfield after the town has cleaned it up following receipt of a warning from the Environmental Protection Agency. As the townspeople exile him and eventually his family abandons him, Homer works to redeem his folly by stopping Russ Cargill, the head of the EPA, when he intends to destroy Springfield.

The convenience store chain 7-Eleven transformed 11 of its stores in the U.S. and one in Canada into Kwik-E-Marts, at the cost of approximately $10 million. 7-Eleven also sold Simpsons-themed merchandise in many of its stores. This included "Squishees", "Buzz Cola", "Krusty-O's" Cereal, and "Pink Movie Donuts". This promotion resulted in a 30% increase in profits for the altered 7-Eleven stores. Homer performed a special animated opening monologue for the edition of July 24, 2007 of The Tonight Show with Jay Leno, as part of another promotion.  Promotions also occurred around the world. 20th Century Fox erected a "giant pink donut" in the town of Springfield in Canterbury, New Zealand to celebrate being named Springfield, while in London a double decker-sized floating inflatable Spider Pig was set up by the Battersea Power Station. In Dorset, England, an image of Homer was painted next to the hill figure, the Cerne Abbas Giant. This caused outrage amongst local neopagans who performed "rain magic" to try to get it washed away.  McFarlane Toys released a line of action figures based on the film, EA Games released The Simpsons Game, to coincide with the film's DVD release, although the plot of the game was not based on the film. Samsung released The Simpsons Movie phone, and Microsoft produced a limited edition The Simpsons Movie Xbox 360. Ben & Jerry's created a Simpsons-themed beer and donut-flavored ice cream, entitled "Duff & D'oh! Nuts". Windows Live Messenger presented their users with the opportunity to download a free animated and static content for use within their conversations. Burger King produced a line of Simpsons toy figures that were given away with children's meals, and ran a series of Simpsons-themed television adverts to promote this. JetBlue Airways held a series of online sweepstakes to win a trip to the film's Los Angeles, California premiere. They also included a channel dedicated to The Simpsons on their planes' in-flight entertainment system.

What other marketing was done

Answer with quotes: In Dorset, England, an image of Homer was painted next to the hill figure, the Cerne Abbas Giant.

Question:
Nieuwendyk was born September 10, 1966 in Oshawa, Ontario, and grew up in Whitby. He is the youngest of four children to Gordon and Joanne Nieuwendyk, who immigrated to Canada from the Netherlands in 1958. Gordon owned a car repair shop in Whitby. Joe grew up in a sporting family.
New Jersey, who had won the Stanley Cup in 2000 and reached the finals the following year, acquired Nieuwendyk for their playoff run in 2002. He scored 11 points in 14 regular season games for the Devils following the trade, but New Jersey was eliminated in the first round of the 2002 Stanley Cup playoffs by the Carolina Hurricanes. Nieuwendyk reached two offensive milestones in 2002-03. He scored his 500th career goal on January 17, 2003, against Carolina's Kevin Weekes. On February 23, he scored his 1,000th point in a win over the Pittsburgh Penguins. He and the Devils reached the 2003 Stanley Cup Finals, but Nieuwendyk suffered a hip injury in the sixth game of the Eastern Conference Final that prevented him from appearing in the championship series. The Devils defeated the Mighty Ducks of Anaheim in the final, capturing the franchise's third Stanley Cup. For Nieuwendyk, it was his third title with his third different team.  The Toronto Maple Leafs signed Nieuwendyk to a one-year contract for the 2003-04 season. He scored 22 goals for Toronto in a season marred by abdominal and back injuries that limited him to 64 games played, and a groin injury that forced him out of the lineup for much of Toronto's second-round series loss to the Philadelphia Flyers. He signed another one-year deal for 2004-05, but the season was cancelled due to a labour dispute that was feared would mark the end of the 38-year-old Nieuwendyk's career.  When NHL play resumed in 2005-06, the Florida Panthers sought to bolster their lineup with veteran players. They signed both Nieuwendyk and Roberts, who had played together in Calgary and Toronto and wanted to finish their careers together, to two-year, $4.5 million contracts. Nieuwendyk appeared in 65 games during the season, scoring 26 goals and 56 points. He appeared in 15 games in 2006-07 before chronic back pain forced him onto injured reserve. After missing 14 games, Nieuwendyk announced his retirement on December 7, 2006.
Answer this question using a quote from the text above:

/what happened in new jersey?

Answer:
New Jersey, who had won the Stanley Cup in 2000 and reached the finals the following year, acquired Nieuwendyk for their playoff run in 2002.