Serebro (Russian: Serebro; English translation: Silver) (Stylized as SEREBRO) is a Russian girl group formed by their manager and producer Maxim Fadeev.

After the decline of their success after "Mama Lover", the group started to record songs for their third studio album. In January 2013, the group announced that they would release their further material in Japan after signing with EMI Music. They also announced that they plan to release a compilation entitled Serebration that includes songs from their first and second studio albums. The group traveled to Japan to promote the compilation album and to do a live concert tour.  In March 2013, the group released their promotional single "Sexy Ass", but it failed to chart in Russia. In June 2013, the group released their single "Mi Mi Mi" which charted in Italy, peaking at 5 on the Italian iTunes chart. In July 2013, the group released the song "Malo Tebya". The song was released on Russian radio airplay on 10 July and marked a welcome return to the top ten in Russia for the band, ultimately peaking at number five. A new collaboration with DJ M.E.G., entitled "Ugar" (Ugar), has premiered on the band's Facebook page and the Promo DJ website on 18 September. The group announced that they signed a deal with Republic Records and Universal Music Group and discussed plans to re-release their single "Mi Mi Mi" as their first international single.  On 28 September, member Anastasia Karpova confirmed her planned departure from the group. Karpova had told Fadeev months prior that she intended to leave the group. She noted that the decision was mutual with other members of the band and that her primary motivation was to pursue a solo career. A new member, named Dasha Shashina, was announced on 3 October 2013. Shashina had re-recorded Anastasia's recordings in the group's songs "Malo Tebya" and "Ugar", which is expected to release a video with Shashina featuring in it.  Temnikova left the group in May 2014, ahead of her planned December exit, after having become pregnant. Karpova temporarily returned until newest member Polina Favorskaya was introduced on June 5, 2014.  Serebro's 3rd studio album '925' was supposed to be released on iTunes Russia on 15 October 2015 but due to their studio harddrive being stolen, the album release had to be cancelled.Answer this question using a quote from the following article:

Why did they change the record label
the group announced that they would release their further material in Japan after signing with EMI Music.