Some context: Kennedy was born in Inverness, the son of Mary and Ian. He was brought up as a Roman Catholic, and was educated at Lochaber High School in Fort William. He went on to study for a Master of Arts degree in Politics and Philosophy at the University of Glasgow. At university he became politically active, joining the SDP, as well as the Dialectic Society.
In his last general election as leader, in May 2005, he extended his strategy from the 2001 election targeting the seats held by the most senior and/or highly regarded Conservative MPs, dubbed a "decapitation" strategy. The expectation was that without these "key" figures, the Conservatives would be discredited as the official opposition allowing Kennedy and the Liberal Democrats to claim that they were the "effective opposition". At the same time they also hoped to capture marginal Labour seats attracting (particularly Muslim) Labour voters who were dissatisfied because of the invasion of Iraq which Kennedy's party had opposed. They had succeeded with this tactic in by-elections, taking Brent East and Leicester South from Labour.  Just before the election, it had been anticipated by the media and opinion polls that the Liberal Democrats could win up to 100 seats and place them close to the Conservatives in terms of seats as well as votes. They won 62 seats (22.1% of the vote), their greatest number of seats since 1923 but significantly less than most observers had expected the party to win.  They made a net loss of seats to the Conservatives, only managing to win three seats from them (Solihull, Taunton and Westmorland and Lonsdale) with their biggest "scalp" being that of the Shadow Education Secretary Tim Collins. They failed to unseat leading Conservatives such as the Shadow Chancellor of the Exchequer Oliver Letwin, Shadow Home Secretary David Davis, Shadow Secretary of State for the Family Theresa May and the Leader of the Opposition Michael Howard. The "decapitation" strategy was widely seen to have failed.  They won significant numbers of seats from Labour, winning particularly in student areas such as Bristol, Cardiff and Manchester, but did not see the breakthrough in areas with large Asian populations that some had expected, and even lost Leicester South. They succeeded in regaining the seat of Ceredigion, their first gain from the Welsh party Plaid Cymru.  Kennedy heralded the Liberal Democrats, who now had a total of 62 seats, as the "national party of the future", but in the wake of the general election, Kennedy's leadership came under increased criticism from those who felt that the Liberal Democrats could have surged forward with the official opposition Conservative Party having been relatively weak. Many pointed the finger of blame at Kennedy for failing to widen the party's appeal. Others, like the former Deputy Chairman of the Federal Liberal Democrat Party, Donnachadh McCarthy, resigned, citing the party's shift to the right of the political spectrum under Kennedy in pursuit of Conservative votes.
What did he try
A: In his last general election as leader, in May 2005,
Some context: Martha and the Vandellas (known from 1967 to 1972 as Martha Reeves and the Vandellas) were an American all-female vocal group formed in 1957. The group achieved fame in the 1960s with Motown. Selected Members of the group were inducted into the Rock and Roll Hall of Fame in 1995. Formed in 1957 by friends Annette Beard, Rosalind Ashford and Gloria Williams, the group eventually included Martha Reeves, who moved up in ranks as lead vocalist of the group after Williams' departure in 1962.
Following their signing to Motown's Gordy imprint in 1962, the Vandellas struck gold with their second release, the first composition and production from the famed writing team, Holland-Dozier-Holland, titled "Come and Get These Memories". It became the Vandellas' first Top 40 recording, reaching number twenty-nine on the Billboard Hot 100 and peaking at number six on the R&B chart. Their second hit, "Heat Wave", became a phenomenal record for the group, reaching number four on the Hot 100 and hitting number one on the R&B singles chart for five weeks. It became their first million-seller and eventually got the group their only Grammy Award nomination for Grammy Award for Best R&B Performance. (On the single and album, the song was titled "Heat Wave". It was sometime later that the song was retitled to avoid confusion with the Irving Berlin song.)  The group's success continued with their second Top Ten single and third Top 40 single, "Quicksand", which was another composition with Holland-Dozier-Holland and reached number eight pop in the late fall of 1963. Around that time, Annette, who was pregnant with her first child and set to get married, chose to leave her singing career behind by 1964. Betty Kelley, formerly of the Velvelettes, was brought in shortly afterward to continue the Vandellas' rise.  The next two singles, "Live Wire" and "In My Lonely Room" (#6 R&B Cashbox) were less successful singles, failing to reach the Top 40. However, their next single, "Dancing in the Street", rose up to #2 on the Billboard Hot 100 and also found global success, peaking at #21 on the UK Singles Chart in 1964. In 1969, "Dancing in the Street" was re-issued and it was plugged heavily on radio stations. It did not take long for the song to peak at #4 in the UK, thus making the song one of the all-time favourite Motown single releases ever. The song became a million-seller, and one of the most played singles in history.  Between 1964 and 1967, singles like "Wild One" (US #34), "Nowhere to Run" (US #8; UK #26), "Love (Makes Me Do Foolish Things)" (US #70; R&B #22), "You've Been in Love Too Long" (US #36), "My Baby Loves Me" (US #22; R&B #3), "I'm Ready for Love" (US #9; R&B #2; UK #29) and "Jimmy Mack" (US #10; R&B #1; UK #21) kept the Vandellas on the map as one of the label's top acts. The Vandellas' popularity helped the group get spots on The Ed Sullivan Show, The Mike Douglas Show, American Bandstand and Shindig!. Throughout this period, the Vandellas had also become one of the label's most popular performing acts.
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Throughout this period, the Vandellas had also become one of the label's most popular performing acts.