Boucher's debut album as Grimes, Geidi Primes, a concept album inspired by the Dune series, was released on cassette in 2010. Later in 2010, Boucher released her second album, Halfaxa. After the release of Halfaxa, Boucher began publicly promoting Grimes and started touring beyond Montreal. In 2011 Boucher released five songs on her side of the split 12" with d'Eon, Darkbloom (through both Arbutus and Hippos in Tanks). Beginning in May 2011, Grimes opened for Lykke Li on her North American Tour, and the following August her debut album was re-released through No Pain in Pop Records, in CD and vinyl format for the first time. In 2011, she collaborated with DJ/producer Blood Diamonds.  Upon extensive touring and positive reception of her first two albums and her side of Darkbloom, Boucher signed with record label 4AD in January 2012. Widely considered Boucher's breakout record, Visions received critical acclaim from music critics and appeared on numerous music publications' year-end lists. NME included it on their 500 Greatest Albums of All Time list in 2013. Visions won the Electronic Album of the Year Award and Grimes was nominated for the Breakthrough Artist of the Year at the Junos. Grimes also won the Artist of the Year Award at the 2013 Webbys.  The album's second single, "Oblivion", also received critical acclaim and was produced into a music video co-directed by Emily Kai Bock and Grimes. Pitchfork ranked "Oblivion" at number one on their 200 Best Tracks of the Decade So Far list in 2014. In interviews following the album's release, Boucher explained that she was assigned a strict deadline by which to have her third album finished far before it was complete, resulting in her recording the bulk of Visions whilst isolated in her Montreal apartment for three consecutive weeks. Notably, this intensive recording session included a period of nine days without food, sleep, or company, with Boucher blacking out her windows since she generally could not make music as readily during the day. She described the writing process as being "equally enjoyable and tortuous", feeling that its difficulty contributed to its success.  In April 2013, Boucher posted a written statement addressing her experience as a female musician in an industry rife with sexism and expressed disappointment that her feminist stance was often interpreted as anti-male. When speaking about her preference to produce all her studio albums herself, she said, "I don't wanna be the face of this thing I built, I want to be the one who built it".  On December 17, 2013, Boucher posted to her Tumblr that she had employed the services of Jay Z's management company, Roc Nation.

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