Kardashian is one of the many celebrity turned entrepreneurs who are able to leverage their television success by launching profitable side businesses. Kardashian is the founder of the television production company, Kimsaprincess Productions LLC, which produces workout DVDs, launched an eponymous fragrance line and the e-commerce shoe shopping website, ShoeDazzle. With her sisters Kourtney and Khloe, she also owns and is expanding D-A-S-H clothing boutiques, designed a clothing line for Bebe and nabbed diet (Quick Trim) and skincare (PerfectSkin) products endorsements.  In 2006, Kardashian entered the business world with her two sisters and opened the boutique shop D-A-S-H in Calabasas, California. In 2007, Kardashian and three partners Brian Lee, Robert Shapiro and MJ Eng founded ShoeDazzle, an online shoe and accessories website. The site now boasts more than 3 million customers, who pay a monthly fee for access to a personalized selection of shoes, jewelry and handbags every month. The site also landed a $40-million investment from the venture capital firm Andreessen Horowitz. The company is valued at $280 million as of 2012. In March 2009, she launched an endorsement with her company, ShoeDazzle shopping, of which she is the co-founder and chief fashion stylist. She then endorsed multiple other projects including a vanilla cupcake mix flavor called 'Va-Va-Va-Nilla' for the bakery, Famous Cupcakes.  Beginning in early 2010, Kardashian and her sisters designed and developed clothing lines for Bebe stores and 'Virgins, Saints, and Angels'. In April 2010, Kardashian and her sisters released a sunless tanner "Kardashian Glamour Tan", that month. In October 2011, Kardashian and her sisters opened their Kardashian Khaos store in Las Vegas. In November 2012, Kardashian and her sisters internationally launched the 'Kardashian Kollection' in England, as well as launching a line of cosmetics, 'Khroma Beauty'.

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