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Richards was born to Malcolm and Gretel Richards in St. John's, Antigua, then part of the British Leeward Islands. He attended St. John's Boys School and then Antigua Grammar School on a scholarship. Richards discovered cricket at a young age. His brothers, Mervyn and Donald, both played the game, representing Antigua as amateurs, and they encouraged him to play.

Quiet and self-contained away from the pitch, Richards was a very powerful right-handed batsman with an extremely attacking style, "possibly the most destructive batsman the sport has ever seen". He was also an excellent fielder and a more than competent off-spin bowler. He is often regarded as the most physically devastating and exciting batsman that ever played the game by cricketers, journalists, fans and others alike, and played his entire 17-year career without a helmet.  His fearless and aggressive style of play, and relaxed but determined demeanor made him a great crowd favourite and an intimidating prospect for opposition bowlers all over the world. The word "swagger" is frequently used to describe his batting style. His batting often completely dominated opposing bowlers. He had the ability to drive good-length balls from outside off-stump through midwicket, his trademark shot, and was one of the great exponents of the hook shot.  Viv Richards was notorious for punishing bowlers that dared to sledge him. So much so, that many opposing captains banned their players from the practice. However playing for Somerset in a county game against Glamorgan, Greg Thomas attempted to sledge Richards after he had played and missed at several balls in a row. He sarcastically informed Richards: "It's red, round and it's about five ounces, in case you were wondering." Richards then hammered the next delivery for 6, straight out of the stadium and into a nearby river. Turning back to the bowler, he commented: "You know what it looks like, now go and find it."
Viv Richards