Answer by taking a quote from the following article:

William Thomson, 1st Baron Kelvin,  (26 June 1824 - 17 December 1907) was a Scots-Irish mathematical physicist and engineer who was born in Belfast in 1824. At the University of Glasgow he did important work in the mathematical analysis of electricity and formulation of the first and second laws of thermodynamics, and did much to unify the emerging discipline of physics in its modern form. He worked closely with mathematics professor Hugh Blackburn in his work.

Though now eminent in the academic field, Thomson was obscure to the general public. In September 1852, he married childhood sweetheart Margaret Crum, daughter of Walter Crum; but her health broke down on their honeymoon and, over the next seventeen years, Thomson was distracted by her suffering. On 16 October 1854, George Gabriel Stokes wrote to Thomson to try to re-interest him in work by asking his opinion on some experiments of Michael Faraday on the proposed transatlantic telegraph cable.  Faraday had demonstrated how the construction of a cable would limit the rate at which messages could be sent - in modern terms, the bandwidth. Thomson jumped at the problem and published his response that month. He expressed his results in terms of the data rate that could be achieved and the economic consequences in terms of the potential revenue of the transatlantic undertaking. In a further 1855 analysis, Thomson stressed the impact that the design of the cable would have on its profitability.  Thomson contended that the signalling speed through a given cable was inversely proportional to the square of the length of the cable. Thomson's results were disputed at a meeting of the British Association in 1856 by Wildman Whitehouse, the electrician of the Atlantic Telegraph Company. Whitehouse had possibly misinterpreted the results of his own experiments but was doubtless feeling financial pressure as plans for the cable were already well under way. He believed that Thomson's calculations implied that the cable must be "abandoned as being practically and commercially impossible."  Thomson attacked Whitehouse's contention in a letter to the popular Athenaeum magazine, pitching himself into the public eye. Thomson recommended a larger conductor with a larger cross section of insulation. However, he thought Whitehouse no fool and suspected that he might have the practical skill to make the existing design work. Thomson's work had, however, caught the eye of the project's undertakers and in December 1856, he was elected to the board of directors of the Atlantic Telegraph Company.

What did he do once in the board of directors?