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Less Than Jake is an American ska punk band from Gainesville, Florida, formed in 1992. The band consists of Chris DeMakes (vocals, guitar), Roger Lima (vocals, bass), Vinnie Fiorello (drums, lyrics), Buddy Schaub (trombone) and Peter "JR" Wasilewski (saxophone). The group released its debut album, Pezcore, in 1995, following a series of independent seven-inch single releases. The band's subsequent two studio albums, Losing Streak (1996) and Hello Rockview (1998), were released on major label, Capitol Records, leading to increased exposure.

On January 8, 2008 after speculation that the next Less Than Jake record could be released on Fat Wreck Chords or Victory Records, CMJ reported that the band was starting its own label, named Sleep It Off Records, the name taken from the title of a song from the B is for B-sides record. The purpose of the new label is to release the band's forthcoming album in summer 2008 and to reissue the group's back catalog. Reissues of Goodbye Blue And White, Pezcore, Losers, Kings And Things We Don't Understand, and the DVD The Peoples History Of Less Than Jake were released on March 18. The reissues include new artworks and bonus DVDs.  Upon talking about the group's new album, Vinnie mentioned his desire to "combine third wave ska and pop punk in each song," hinting at a possible return to the band's older sound. He also had the following to say:  On April 20, Vinnie announced via his blog that the new album, recorded at Atlas Studios in Chicago, was totally finished. On April 23, Vinnie revealed the title of the album would be GNV FLA, the name being an abbreviation for the Gainesville's airport code. Buddy Schaub stated the reason behind the album title was "to get back to our roots". The first single from GNV FLA was "Does The Lion City Still Roar?", GNV FLA was officially released June 24, 2008. Touring in support of the album included the Reading and Leeds Festivals and a tour of UK during the fall containing thirteen dates with the band Zebrahead.  "Conviction Notice" was the second and final single off the album. The group also stated at other various concerts during its recent Europe tour that the band was recording video footage for a new DVD.  In June 2009, Internet radio station PunkRadioCast teamed up with Jones Soda to create a punk pop 6 pack featuring labels designed by PunkRadioCast and five punk artists, one of which was "Less Than Jake - Root Beer".

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Touring in support of the album included the Reading and Leeds Festivals and a tour of UK during the fall containing thirteen dates with the band Zebrahead.